'Cinderella' targets Broadway

Beane Goodman A brand new version of Rodgers and Hammerstein tuner "Cinderella" is focusing on a Broadway run, skedding a spring workshop staging in front of a suggested Rialto berth within the 2012-13 season.Scribe Douglas Carter Beane ("Xanadu," "The Small Dog Chuckled"), whose musical "Lysistrata Johnson" opens in a few days on Broadway, creates the all-new book, which includes the familiar story book elements but provides the tale a woman-energy twist. Robyn Goodman ("Avenue Q," "Bengal Tiger in the Baghdad Zoo") and her shingle Aged in Forest Prods. will produce.Composed for TV, the 1957 "Cinderella" hasn't performed Broadway, although legit adaptations started striking stages right after bow of TV tuner, which starred Julie Andrews. Subsequent tube incarnations incorporate a 1965 version toplined by Lesley Ann Warren along with a 1997 adaptation that starred Brandy.A Town Opera version most lately performed Gotham in 2004, while another adaptation -- having a book put together from multiple versions from the musical -- is playing at Seattle's fifth Avenue Theater.Since the original clocked in at under 80 minutes, most more recent versions interpolate other tunes in the Rodgers and Hammerstein catalog. The most recent version does exactly the same, although a number of them are tunes which were cut using their company tuners, such as the opening number, based on Goodman.Production targets the all-age range crowd which has assisted propel shows for example "The Lion King" to B.O. success, using the producer explaining Beane's adaptation like a balance between kid-friendly fairytale trappings along with a wise, satirical tone.Producers are preparing for any developmental workshop staging in April. Contact Gordon Cox at gordon.cox@variety.com